Activations & Digital OOH Campaigns

igital Out-of-Home (DOOH) Advertising:
Digital Out-of-Home (DOOH) advertising refers to the use of digital displays and screens for advertising purposes in outdoor and public spaces. Unlike traditional static billboards, DOOH ads are dynamic and can display animated content, videos, real-time updates, and interactive elements. These digital displays are commonly found in areas with high foot traffic, such as shopping malls, airports, transit stations, city centers, and on roadside digital billboards. DOOH allows advertisers to target specific audiences, schedule content changes, and measure campaign effectiveness in real-time. It offers a more engaging and flexible way to reach consumers in the physical world with creative and eye-catching content.

Road Activations:
Road activations are experiential marketing campaigns or events conducted in outdoor settings, typically on or alongside roads. These activations aim to engage consumers in a unique and interactive way, capturing their attention and creating a memorable brand experience. Road activations can take various forms, such as pop-up events, product demonstrations, live performances, sampling stations, or interactive installations. They are strategically executed in high-traffic areas to reach a broad audience and generate buzz around a brand or product. Road activations leverage the power of surprise and novelty to leave a lasting impact on consumers, encouraging brand recall and fostering positive associations with the brand. These events often leverage social media and user-generated content to amplify their reach and create additional brand awareness.